Why did the OTT rights offer for Toxic drop sharply?

The film's poor box office performance reduced its digital market value.

What was the initial OTT rights offer for Toxic?

It was Rs 150 crore before the film’s release.

How does box office performance affect OTT deals?

Successful theatrical runs typically increase OTT rights value; failures decrease it.

Entertainment 1 MIN READ

OTT Rights Offer for Toxic Film Slashed Amid Box Office Failure

Initial Rs 150 crore offer reportedly dropped to Rs 30 crore after poor theatrical run

The OTT rights offer for the film Toxic has reportedly fallen sharply from an initial Rs 150 crore to as low as Rs 30 crore following its disappointing performance at the box office. This significant reduction reflects the impact of the film's commercial failure on digital streaming negotiations, ac

Reported by: निहारिका टाइम्स न्यूज़ डेस्क

Published Sep 08, 2026

News Desk, Niharika Times

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The OTT rights offer for the film Toxic has decreased from Rs 150 crore to about Rs 30 crore after its poor box office performance. This decline highlights the effect of the film's commercial results on streaming platform negotiations.

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Why did the OTT rights offer for Toxic drop sharply?: The film's poor box office performance reduced its digital market value.
What was the initial OTT rights offer for Toxic?: It was Rs 150 crore before the film’s release.
How does box office performance affect OTT deals?: Successful theatrical runs typically increase OTT rights value; failures decrease it.

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PublishedSep 08, 2026, 14:42 IST IST

Last updatedSep 08, 2026, 14:42 IST IST

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OTT Rights Offer for Toxic Film Slashed Amid Box Office Failure

Initial Rs 150 crore offer reportedly dropped to Rs 30 crore after poor theatrical run

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